Apple Inks First-Look Deal with Entertainment Side of Nike

13 JUNE 2022 - The entertainment side of Nike (who knew?) has inked a first-look deal with Apple Original Films. A report from Deadline says Apple, Nike’s Waffle Iron Entertainment and Makeready “will team up to deliver a slate of films to inspire the next generation of athletes and celebrate the power of sport.”

Because if there’s one thing that’s never celebrated enough, it’s sport!

Part of me feels like Apple TV+ has gone to the sports well a lot in its relatively short existence. In fairness though, they tried celebrating the app development process before Apple TV+. Did not go well. Sports content is pretty safe, plus it’s early days.