Credit Suisse Positive Headed Into iPhone 14 “Far Out” Event

07 SEPTEMBER 2022 - I argued yesterday that it seems all Apple has to do to make iPhone 14 a success is make and release an iPhone 14. Credit Suisse analyst Shannon Cross seems to agree. Barron’s (via Apple News+) ran a piece Tuesday highlighting a note she wrote. Likening this year’s iPhone to an “S” model year, she says hardware changes will be minimal, which will be fine. Citing Counterpoint Research data showing iPhone controlling over half of the U.S. smartphone market, the report says:

Cross sees the strong product usage driven by high customer satisfaction and retention, market share shift from other phones, and increased 5G adoption.

As for what Apple will announce today, she basically thinks the Pro end of the line will get exclusive features, more advanced silicon, a better camera, and better battery performance. She goes on to say that “base models will likely be positioned to support margins, using the A15 platform and other components from legacy models…”

The thing for which she’s on the lookout is whether price increases prompted by macroeconomic issues in “areas like India and others” will negatively impact iPhone adoption in those areas. Watching but not worrying, it seems. Cross used her note to reiterate her “Outperform” rating on Apple shares. Her price target on the shares is $201.