Shannon Cross Joins Credit Suisse; Starts Apple with $201 Target

17 AUGUST 2022 - A new hire at an investment bank means a raised price target for Apple. Apple 3.0 says Credit Suisse has a new analyst covering the IT Hardware sector - Shannon Cross of Cross Research. If you listen to Apple’s earnings call every quarter, you’ve heard her name - always in there representing her boutique firm with the more established names. Now - she’s sitting at the big table.

Apple 3.0 says her addition adds $35 to the firm’s Apple expectation. Credit Suisse analyst Shannon Cross initiates Apple coverage with an “Overweight” rating and a 12-month price target of $201.