Samsung Ad Mocks iPhone 14 Ahead of iPhone 14 Announcement

02 SEPTEMBER 2022 -New iPhones expected, have you heard? Samsung has, and it’s mocking the new phones already. Apple Insider writes up a 30-second spot posted by the South Korean electronics giant. It basically says that all of the innovation in smartphones rests not in the next iPhone but in phones made by Sammy. That includes the company’s “100x ‘Space Zoom,’” its 108-megapixel camera, and the fact that some of its phones fold.

For showing off their phones, the ad’s really not the worst. I still don’t want a folding phone, but the shots of the moon were pretty… pretty. That said: The ad mentions Apple by name once and iPhone by name once and alludes to Apple’s upcoming event. Seems kind of weak, but even that’s not the worst ploy. We wouldn’t be talking about the cool things in a Samsung phone if Samsung hadn’t mentioned Apple a couple of times.

If you want to see the ad, it’s up now on YouTube. And something really unusual for YouTube - the comments on the ad are actually kind of insightful. Or they were when I checked them Thursday afternoon.