Counterpoint: iPhone Grew 1Q22 Share in Shrinking Premium Smartphone Market

24 JUNE 2022 - After saying Wednesday that models of iPhone made up five of the top-ten global smartphone shipments in April, Counterpoint Research is out with more numbers showing iPhone crushing the smartphone space.

Apple Insider highlights Counterpoint’s newest numbers. According to those, iPhone took 62% of the worldwide market for smartphones costing more than $400 in the first-quarter of ’22. That was the Jesus-phone’s highest first-quarter share since 2017, according to the firm. It also represented year-on-year growth for Apple in the segment. Last year, Apple’s first-quarter +$400 share of the global smartphone market was 57%. This year it moved higher, nabbing a 62% share - this as the premium smartphone market shrank 8% year-on-year.

While iPhones took up half the air on the global top-ten list, they left next to no room for anything else in the over-$400 top-five. Running those down:

• iPhone 13 - 23%

• iPhone 13 Pro Max - 13%

• iPhone 13 Pro - 9%

• iPhone 12 - 8%

• Samsung Galaxy S22 Ultra 5G - 3%

And you say, “With a name as catchy as ‘Galaxy S22 Ultra 5G,’ how did it do so poorly?”