Business Insider: Apple Pursuing Twin Pushes Into Live Sports and Advertising

29 AUGUST 2022 - Signs of where Apple TV+ and its advertising push are headed. Apple 3.0 ran part of paywalled piece from Business Insider that says the heat is on Apple ad honcho Todd Teresi. According to the report:

Apple has been re-organizing its Services businesses, giving its ad chief Todd Teresi more responsibility and a goal of getting its $3.7 billion ad business (according to Omdia), into the double digits. Teresi started reporting directly to Eddy Cue, senior VP, Services at the end of last year — a sign the business has become more of a focus for Apple.

At the same time, the Cupertino-company is hiring large for its live sports side. The same Business Insider piece says:

Apple's Careers page lists more than 60 jobs with “sports” in the title or description, more than 50 of them posted since May. On LinkedIn, James DeLorenzo, the company's head of sports, video business, has shared listings to expand his team — one for a sports programming strategy lead, one for a coordinating producer for live sports…

Of course, sports is far from Teresi’s only room for expansion. Last week, the tech-web exploded with rumors that the Cupertino-company could add advertising to Apple Maps as early as 2023.