Apple TV+ and Adobe Team to Promote Women Behind “Luck”

09 AUGUST 2022 - The promotional push around the Apple TV+/Skydance Animation feature Luck continues - only it’s not just the film or even Apple products being promoted. Apple Insider says the Cupertino-company has teamed with Adobe on an effort to “highlight some of the women that were crucial to producing [the film] — and inspire future generations of creativity.”

There’s stuff to watch and stuff to do in the promotion. For watching, the piece says Adobe released “a three-part video series highlighting four women who worked on the animated film…”

For doing, the two companies - Apple and Adobe - have released “remixable Adobe Express and Photoshop templates…” Those are said to have been inspired by both the movie and the creatives behind it. For next level doing, Apple Insider says:

…Adobe is also set to hold a new “Find Your Voice” mentorship program that will give five women an opportunity to work alongside [the film’s director] and other Skydance Animation creatives and receive hands-on experience in character design and animation.

The video features, the remixable templates, and info on the mentorship are all available on the Adobe site.