Apple Music Sessions: Exclusive Performances in Spatial Audio
18 JULY 2022 - Apple Music is upping its exclusives game. TechCrunch says Cupertino’s audio streaming service has started rolling out Apple Music Sessions, “exclusive releases in spatial audio (...) recorded in Apple’s music studios around the world.”
Somewhat appropriately, the new music offering starts in Music City, USA. The first sessions feature multi-award winning country artist Carrie Underwood and rising star Tenille Townes, recorded at Apple’s studios in Nashville, Tennessee. The next acts on the schedule will be country as well, with Sessions with Ronnie Dunn and Ingrid Andress already announced. While that’s as far out as the schedule goes now, the company does plan to move into other musical genres.
Of course, as long as you’ve got them performing, might as well roll video as well. TechCrunch says Apple’s doing just that, making “companion live music videos” available as well.
Apple Music Sessions join a growing number of Apple Music exclusives. Those include the Apple Music Live series of concerts, as well as a series of DJ Mixes presented in Dolby Atmos.