Apple Intros New Pride Faces and Bands for Apple Watch

New Apple Watch Pride Faces and Sport Loops - Image via Apple

25 MAY 2022 - Pride is coming up and - as usual - the Apple Watch team wants to deck your wrist for it. The Cupertino-company issued a press release Tuesday announcing a couple of new faces and a couple of new bands “in support of the global LGBTQ+ community and equality movement.”

The two bands are Sport Loops - the sort of nylon woven ones. The Pride Edition Nike Sport Loop features the colors of the rainbow on a black background, while Apple’s Pride Edition Sport Loop has a lighter, whiter motif. What’s particularly neat about that one - it gives a callback to Apple history. According to the press release:

…Apple used a new technique to remove several of the double-layer nylon-woven textile loops on the band to reveal the word “pride” in a cursive style inspired by the original “hello” greeting — displayed on the first Macintosh in 1984 — giving the word a novel, three-dimensional look and feel.

To go along with the Loops, Apple says the new watch face mirrors “the woven loops of the Sport Loop,” where “each strand of vibrant thread contributes to the overall composition of the watch face.” If you can picture the time being told by the strings of a guitar, you’re partway there.

The company is also launching a Shot on iPhone campaign for Pride. Headed to Apple’s Instagram, the company says the campaign “captures the essence of artists and figures within the global LGBTQ+ community.”

Instagram is free, of course. The new watch face is free. The bands will run $49 each. The Nike band will be available to order soon. The non-Nike edition is available to order now from Apple’s site, with support going to benefit a number of LGBTQ+-focused organizations.