Assuming the anticipated iPhone SE3 does turn Androids into real, live iPhone users, look for them to spend more money. Whether you’re rockin’ an iPhone SE or an iPhone 13 Pro Max, services cost the same and iPhone users spend significantly more on those than do their robotic brethren. At least that’s the indication from market tracker Sensor Tower, by way of 9 to 5 Mac. According to the report, “Worldwide consumer spending in mobile apps reached an all-time high in 2021,” and most of it went through Apple’s App Store. “Worldwide,” says the piece:
…the top 100 non-game subscription apps on the App Store produced $13.5 billion. That’s nearly three times as much as Google Play’s revenue of $4.8 billion.
One might think people who don’t spend money on Android services will just keep right on not spending money on iOS services even if they do make the switch. There’s indication that the robot army is warming to subscriptions, though. Citing the Sensor Tower numbers, 9 to 5 Mac says Google Play saw huge growth in subscriptions last year - up 78% over 2020’s levels. While Apple’s growth was smaller, it was not insignificant. App Store spending saw a 31% year-over-year increase from 2020’s $10.3 billion, according to the Sensor Tower estimates.
