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Apple Turns Landing Page Over to Fitness+ and Apple Watch Promotion

Source: Apple

Seeming to prove Wedbush analyst Daniel Ives right, Apple stared the year pushing one of its services, alongside a piece of hardware with which it is paired. 9 to 5 Mac says Apple on Monday turned over its landing page to a promotion for Fitness+ and Apple Watch. “When you access apple.com," says the piece:

…you’ll watch a short video with Apple Fitness+ trainers working out. Different from what customers are used to, there are no references about new iPhones, Apple Watch, AirPods, Mac, or even the holidays gifts.

When the video’s done, Apple posts the message:

11 workout types, everything from HIIT to Yoga. New workouts and meditations every week. All powered by Apple Watch.

I wonder what they’re trying to say… Actually, the piece says:

…the company says users can get up to three months of trial whether they buy a new Apple Watch. For Fitness+ users, Apple also notified them about 25 new workouts available within the Fitness app for this New Year.

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