New OS releases candidates aren’t all developers got on Thursday. Along with the new versions of iOS and iPadOS, macOS, tvOS, watchOS, and software for the HomePod, developers also got a way to create custom offer codes for subscriptions.
While Apple made special discount codes available to developers starting back in 2020, a piece from 9 to 5 Mac says those codes are now customizable. According to the report:
…developers can now create their own custom discount codes (like SPRINGPROMO) to distribute to customers, similar to what online stores already offer.
Previously, discount codes were randomly generated and also one-time use, meaning that the developer had to generate a code for each person. While one-time codes remain available, Apple believes that custom offer codes will make it easier to “acquire, retain, and win back subscribers.”
You know those times when you hear something and you think, “how was it not always like that?” Well anyway, it’s like that now.
