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Apple and Imagine Entertainment Tie Up on “The Beanie Bubble”

Image via ty.com

Apple’s added a big, weird sounding film to its future plans. The Cupertino-streamer issued a press release Tuesday announcing The Beanie Bubble, apparently chronicling the late-20th century craze that was Beanie Babies. According to the release:

“The Beanie Bubble” is inspired by the story behind one of the biggest speculative crazes that blazed through American culture in the ’90s. It pulls back the curtain on the absurdities and injustices of the American Dream — particularly the female relationship to it. It’s a celebration of the women who helped power Ty Warner’s success, whose strengths and good instincts shaped and amplified the phenomenon, but whose names are not on the Beanie Babies’ heart-shaped tags.

Based on the book “The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute,” Zach Galifianakis, Elizabeth Banks, Sarah Snook, and Geraldine Viswanathan are set to star. Written and co-directed by “Saturday Night Live” and “Futurama’s” Kristin Gore, the other director is OK Go’s Damian Kulash. This is the first film green-lit as a result of the first-look deal between Apple and Imagine Entertainment for scripted films, according to the release. 

Did I not say that the film was both big and weird sounding?

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