Rumor: Some Apple Stores to See Overnight "Reinvention"

I know someone who wears a t-shirt to work. It’s part of the dress code, actually. It’s a t-shirt with an Apple logo. Different colors different times of year. He or she works in Apple retail, and he or she has news for us this week. 

Photo: Ken Ray

Photo: Ken Ray

“... on one night in the near future,” said he or she, “ALL STORES that are not yet the new design will go through a ‘reinvention!’ Updates to interior. Updated stools. Updated LOTS!”

My friend gave me no indication as to what those changes will be, nor did he or she say when exactly. I will say, I was recently in one of the stores that’s not been updated and it could certainly use something. It does make one wonder how much they can do “on one night.” 

I’m looking forward to seeing the changes.

Trouble out of the Gate for iPhone Pre-Orders

That moaning and groaning you heard in the middle of the night was Apple’s website buckling under the strain of countless people trying to order an iPhone 6 or iPhone 6 Plus. Either that, or it was the countless people devolving into monosyllabic communicators - ugh... errr... 

Pre-orders were supposed to start at midnight Pacific/3am Eastern. While countless online posts said that that had happened, it seems likely that most of those were set to fire off at one minute after midnight on the west coast while their authors were tucked gently into a dry martini or - who knows - maybe bed. Can I tell you when Apple’s online store came back up? I cannot. For as of this writing at 3:49 am on the east coast, it has not. Still, orders could be made. The Apple Store App for iOS had a bit of the buckling Apple’s full site saw, though it held up a a lot better. I was able to access the store through the app by about quarter-past three. Once in, I did hit more than one stumbling block, though by 3:29, I had confirmation that I had placed an order for a 64GB, Space Grey iPhone 6. 

Technical difficulties were one problem - or one type of problem really. A perceived problem with Passbook was another. I’ve had an Apple Gift Card in Passbook that I have been holding onto for a while now specifically to put toward a new iPhone. When I went to pay, applying that card was not an option. Maybe it would have been on the full site, I cannot say. 

Had I not been trying to apply the gift card in Apple’s store, I might have had an easier time going though my carrier. Twitter user @deverelle let me know that she “went through (her) carrier and was checked out for two 6+ in under 5 min, (while) Apple was down.”

3:57 in the A.M. by the way and Apple’s store appears to still be down. Cold be worse. Remember standing in line for 12-hours or more for your iPhone 3G? I remember the first six-hours. Before 4:00 a.m., word from another Twitter user -  @JSandefer. He says “Apple Store App showing all iPhone 6 4.7(inch) 16GB models as unavailable. Others ship 9/19. (He) was able to buy through AT&T site.”

War stories: these are nothing like them.

I am posting this from my iPad!

I am posting this from my iPad. I can do that with the new Squarespace Blog app for iOS. Here's a picture of huggy Kirk I have saved on my iPad. 

Hug me. I'm your captain. 

Hug me. I'm your captain. 

And here's one of huggy Spock. 

Hug me. I am not your captain.  

Hug me. I am not your captain.  

Tell your mom not to click that link!

Seriously, I'm not worried about you. But please make sure your mom, your dad, or whoever can spot the differences between a real email from Apple and a fake. Come to think of it, just give them tips on potential fakes. Use this as an example. And thanks to Michael for sending this one my way. At least he said  he was Michael...

iTunesScamEmail.png